In this day and age, having a website isn’t enough. The real question is: Can people find your business online? If not, that’s where SEO comes in.
What is SEO?
SEO stands for Search Engine Optimization. In simple terms, it’s the process of making your website more visible on Google (and other search engines) when people search for products or services you offer.
Think of it like this:
When someone types a search into Google — like “affordable accounting services in Nairobi” — Google shows them a list of results. SEO helps your business show up in those top results organically, meaning you don’t have to pay for ads.
SEO Basics Every Business Owner Should Know
Here’s what SEO includes, broken down simply:
1. Keywords
These are the words and phrases your customers type into Google. If your website includes the right keywords, Google understands what you offer and shows your site to relevant users.
2. Content
Quality content (like blogs, service pages, product descriptions) gives value to your audience and helps search engines understand your expertise.
3. Website Structure
Is your site easy to navigate? Is it mobile-friendly? Does it load fast? A clean, well-structured site makes it easier for Google to crawl—and easier for customers to use.
4. Links
Other reputable websites linking to yours (called backlinks) tell Google your site is trustworthy. Internal links between your own pages also boost your site’s authority.
How SEO Helps Your Business Grow
Here’s how SEO directly impacts your business:
- Increased Visibility – More people discover your business when they search online.
- More Website Traffic – You get more visitors without paying for ads.
- Higher Trust and Credibility – People trust websites that appear higher on search results.
- Better ROI Over Time – SEO keeps working for you long after it’s done.
Let’s say you run a travel company in Kenya like JohnBow Tours and Travel. If your site is optimized for keywords like “weekend getaways in Kenya” or “group tours to Dubai”, you’re more likely to show up when people search for those terms. That means more bookings, more inquiries, and more growth.
How Much Does SEO Cost in 2025?
If you’re here, chances are you’re exploring SEO services and wondering, “Is this going to cost a few hundred shillings—or break the bank?” The honest answer? It depends—but not in the vague, confusing way you often hear.
Spoiler: SEO is not cheap, but neither is wasted money.
At The Approved Workman, the best SEO agency in Kenya, we offer three SEO packages:
Package 1 – KES 30,000 per month
- Basic keyword research (up to 20 keywords)
- On-page SEO for up to 5 pages
- Google Business Profile setup/optimization
- Monthly blog article (1)
- Technical SEO audits
- Monthly SEO report
Package 2 – KES 50,000 per month
- Advanced keyword research (up to 50 keywords)
- On-page SEO for 10+ pages
- 3 optimized blog articles/month
- Local SEO optimization (Google Maps, citations)
- Basic link building (e.g., travel directories)
- Speed & mobile optimization
- Google Analytics & Search Console integration
- Monthly performance reports with insights
Package 3 – KES 90,000 per month
- Unlimited keywords & competitor analysis
- SEO for all service pages and blogs
- 4–6 blog posts/month
- Multilingual SEO setup (if needed)
- Monthly backlink outreach (manual + directory)
- Conversion optimization for tour pages
- Weekly SEO reporting & strategy call
Time to see results? 6–12 months for most clients. This is what it actually takes to rank. Not some generic PDF report we see out here. We use premium tools like Semrush, ChatGPT for draft generation, and licensed image platforms.
Ready to Stop Guessing and Start Ranking
If you’re tired of SEO that feels like a black box, or you just want a straight-up plan that works—we’ve got you.
• Transparent pricing
• Weekly & Monthly updates
• Real results