The Approved Workman

SPECIALIZED SERVICE

Digital Marketing

SEO and Ads are powerful, but they're not enough alone. Complete digital marketing means reaching customers across every channel they use. We build integrated campaigns spanning email, social media, content strategy, and remarketing — all aligned with your core SEO and Ads efforts. The result: consistent visibility, multiple touchpoints with prospects, and higher lifetime customer value. At The Approved Workman, we approach digital marketing differently — we understand east african search behavior — regional nuances, cultural context, local intent patterns, and currency dynamics that global agencies miss. we don't copy us playbooks; we build strategies for how east africans actually search and buy..

About Digital Marketing

SEO and Ads are powerful, but they're not enough alone. Complete digital marketing means reaching customers across every channel they use. We build integrated campaigns spanning email, social media, content strategy, and remarketing — all aligned with your core SEO and Ads efforts. The result: consistent visibility, multiple touchpoints with prospects, and higher lifetime customer value.

Digital Marketing Features & Capabilities

Everything included when you choose our digital marketing service

Content Strategy & Blog Optimization

We develop content calendars that target customer intent at every stage of their journey. Blog posts, guides, and resources rank for long-tail keywords, drive organic traffic, and establish authority — while nurturing leads toward conversion.

Email & Remarketing Campaigns

We build email sequences that nurture leads and reactivate customers. Combined with Google remarketing, we keep your brand visible to people who've already shown interest — dramatically increasing conversion rates.

Social Media & Community Building

We develop social strategies on platforms where your audience spends time — Facebook, Instagram, LinkedIn. Not vanity metrics, but audience-building and traffic-driving focused.

A transparent, results-first process — you always know where things stand

How Our Digital Marketing Works

01

Free Consultation

We start by listening. Tell us your specific digital marketing goals and current situation — no assumptions. We hear "spending heavily on google ads (kes 100,000-500,000+ monthly) while ranking nowhere on page 1 for organic search. revenue depends entirely on ad budget — if ads stop, traffic dies. margins shrink as cost-per-click rises and competition increases." often, and we know exactly how to solve it. Zero commitment required.

02

Custom Strategy

We understand East African search behavior — regional nuances, cultural context, local intent patterns, and currency dynamics that global agencies miss. We don't copy US playbooks; we build strategies for how East Africans actually search and buy.. Based on your consultation, we build a tailored plan — not a template — with transparent pricing and clear milestones. You review and approve everything before we begin.

03

Delivery & Execution

Our team handles every aspect of your digital marketing engagement efficiently, with minimal disruption to your day-to-day operations. You receive regular progress updates and have direct access to your account manager at all times.

04

Results & Optimization

Rank on page 1 for high-intent keywords, reduce ad spend by 40%, own consistent organic traffic, and build a sustainable, profitable business that doesn't depend on paid ads. After delivery we measure outcomes against your goals and proactively optimize. Most clients see measurable impact within the first 30 days — and we stay by your side beyond that.

Why Choose The Approved Workman for Digital Marketing

Rank on page 1 for high-intent keywords, reduce ad spend by 40%, own consistent organic traffic, and build a sustainable, profitable business that doesn't depend on paid ads.

Integrated strategy — all channels work together, not in silos

Integrated strategy — all channels work together, not in silos

Content-driven growth — rank for more keywords, own more search real estate

Content-driven growth — rank for more keywords, own more search real estate

Multi-touch approach — customers see you on search, ads, email, and social

Multi-touch approach — customers see you on search, ads, email, and social

Digital Marketing Results

40%
Average Ad Spend Reduction in 6 Months
Google Partner Certified
500+ Successful Rankings
156% Average Traffic Growth

Digital Marketing Pricing

Transparent, predictable pricing for every digital marketing engagement. No hidden fees, no surprises.

Starter
KES 20000
Perfect for small businesses and startups building their online presence
  • Keyword research (up to 10 target keywords)
  • Basic website SEO audit
  • On-page SEO optimization (up to 5 pages)
  • Meta titles & descriptions optimization
  • Google Business Profile optimization
  • Basic technical SEO fixes
  • Monthly performance report
Enterprise
KES 100000
For established businesses seeking aggressive growth and higher search rankings
  • Advanced keyword research (50+ keywords)
  • Complete SEO strategy and implementation
  • Full on-page and technical SEO optimization
  • Competitor and market analysis
  • Content strategy and optimization
  • 4 SEO blog articles per month
  • High-quality backlink strategy
  • Local & national SEO campaigns
  • Conversion optimization recommendations
  • Priority support
  • Detailed monthly performance reports and strategy meetings

Digital Marketing — Frequently Asked Questions

Common questions about our digital marketing service

Which social media platforms should we focus on?
It depends on your audience and business type. E-commerce brands thrive on Instagram and Facebook. B2B services do better on LinkedIn. We audit your target market and recommend 1-2 platforms to focus on — depth beats breadth.
How much content should we be publishing?
Quality over quantity. We typically recommend 2-4 high-value blog posts per month (included in Growth and Enterprise SEO packages), plus consistent social posts (3-5x weekly). Your Growth/Enterprise packages include blog articles — we handle the heavy lifting.
How do email campaigns tie into SEO and Ads?
Email captures leads from your site (via SEO and Ads), then nurtures them with valuable content. This keeps your brand visible, builds trust, and dramatically increases conversion rates. It's the channel with the highest ROI — we integrate it into every strategy.

Ready to Transform Your Business with Digital Marketing?

Get started today — no commitment, no risk. Start with a free consultation and see how The Approved Workman can help with your digital marketing needs.

Get a Digital Marketing Quote

Tell us about your digital marketing needs and our team will respond within 2 business hours with a tailored recommendation. Every inquiry gets a personal response from a real team member.